APAC Analyst Report by Forrester Research
Multinational Corporations in Asia Pacific are Going All In on Digital Business
Why Multinationals Are More Ambitious And Growth - Focused In APAC Than Elsewhere. A Must Read for Digital Strategy and Experience Professionals.
Forrester’s data reveals that multinational corporations (MNCs) in Asia Pacific (APAC) tend to be more ambitious in their digital business transformation initiatives than those in North America and Europe. 75% of APAC MNCs claim that their digital efforts is having a lot of impact on their current business growth compared with their 61% North American and European counterparts.
This report also puts emphasis on more APAC CEOs acting as stewards of their organisation's digital business strategy and the focus on value creation and digital exploration and what this means for a modern day enterprise.
This report will be made available until 20 December 2023. Download it to learn how Multinationals in APAC are more ambitious and growth-focused than elsewhere.
This content includes a Quadient introduction that focuses on the Evolving Role of Customer Communications Management (CCM) in the Digital First APAC Ecosystem and explains what CCM delivers that Marketing Automation Platforms (MAP) do not.
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